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SparrowHost
blog

Engineering notes & customer stories

How we build, what we've learned, and how our customers use SparrowHost to run their most critical infrastructure.

Featured post
EngineeringJune 2025ยท9 min read

How we built multi-region BGP failover for AS154633 in under 200ms

We walk through our ECMP setup, how we use RPKI to secure route announcements, and the lessons learned when our primary uplink flapped during peak traffic.

Srikant Sharma, Co-founder & CTORead post โ†’
engineering & product

Recent posts

EngineeringMay 2025

NVMe RAID-10 vs ZFS: what we learned running 500 production storage servers

A deep-dive into read/write amplification, rebuild times, and cost-per-IOPS across the storage configurations we offer to customers.

7 min readRead โ†’
ProductApr 2025

Introducing memory-optimised dedicated servers โ€” up to 1.5 TB DDR5 ECC

Our new HM series covers in-memory database, large-model inference, and analytics use cases that weren't possible on our standard lineup.

5 min readRead โ†’
SecurityMar 2025

KYC enforcement, IP assignment policy, and our abuse handling process

Transparency report on how we verify customers, handle abuse complaints, and protect the shared reputation of our IP address space.

6 min readRead โ†’
EngineeringFeb 2025

Bare metal provisioning in 8 minutes: the architecture behind our automation

From IPMI to first SSH โ€” how we chain PXE, iPXE, cloud-init, and our own agent to hand customers a clean server in single-digit minutes.

11 min readRead โ†’
NetworkingJan 2025

Peering strategy for an Indian ASN: APNIC, transit, and private interconnects

Why we joined APNIC, how we choose transit providers, and the economics of exchanging traffic directly with large Indian networks.

8 min readRead โ†’
ProductDec 2024

GPU server pricing โ€” why H100 on bare metal is cheaper than you think

We break down the real cost of an H100 server versus renting GPU capacity from hyperscalers for ML training and inference workloads.

4 min readRead โ†’
customers

Who runs on SparrowHost

From early-stage startups to enterprise teams โ€” how customers are using SparrowHost infrastructure.

Finflow Technologies
Fintech ยท Series B
"We moved our payment processing stack from AWS Mumbai to SparrowHost bare metal. Latency dropped by 40%, and our monthly bill dropped by 60%. The support team picked up the phone at 2 AM when we had a database issue during a festival sale."
Deepak Verma, VP Engineering
โœ“60% cost reduction
โœ“40% lower p99 latency
โœ“Zero unplanned downtime in 12 months
StreamVault India
Media ยท OTT Platform
"Transcoding video at scale is brutally expensive on cloud VMs. SparrowHost gave us dedicated GPU servers at a price that made sense. We now transcode 4K content at a fraction of our old AWS cost."
Nisha Kapoor, CTO
โœ“70% lower transcoding cost
โœ“3ร— throughput on same budget
โœ“Burst capacity via VPS during IPL
GovTech Solutions
Government SaaS
"Regulatory compliance required Indian data residency. SparrowHost's Tier III Noida facility met our auditor's requirements immediately. The KYC process was smooth and the team understands compliance requirements."
Rajan Pillai, Head of Infrastructure
โœ“ISO 27001 compliant facility
โœ“Data residency in Noida
โœ“MeitY empanelment in progress

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